WE ARE ATRA, A FURNITURE BRAND PRODUCED BY ATRA FORM A MEXICO CITY–BASED HIGH END PRODUCTION FACILITY THAT ALSO HOUSES OUR FOUNDER ALEXANDER DÍAZ ANDERSSON'S ARCHITECTURE AND DESIGN STUDIO.

WE ARE INSPIRED BY THE FUTURE, INFORMED BY PAST CENTURIES OF WOODWORKING TRADITIONS AND ARE DESIGNING FOR THE PRESENT AND MANY YEARS TO COME.

OUR DESIGNS ARE DRIVEN BY WHAT EXCITES OUR SENSES AND CHALLENGES OUR CREATIVITY, NOT ABOUT THE LATEST TRENDS OR THE DIKTAT OF MARKETING.

WE DESIGN WITH A PASSION FOR MODERNISM AND FUTURISM AND OUR DISCERNING CLIENTELE COMES TO US FOR OUR RIGOROUS SENSE OF QUALITY, COMFORT AND UNIQUENESS. ATRA'S STYLE EFFORTLESSLY DEMONSTRATES OUR CARPENTER'S ARTISTRY .

ATRA FOUNDER ALEXANDER DÍAZ ANDERSSON WAS RAISED IN SWEDEN, STUDIED IN SPAIN BEFORE MOVING TO THE YUCATÁN PENINSULA, WHERE HE FIRST STARTED EXPERIMENTING WITH FURNITURE. NOW LOCATED IN MEXICO CITY, DÍAZ ANDERSSON’S FURNITURE, SCULPTURES, INTERIORS, AND HOSPITALITY PROJECTS ARE DEFINED BY A STUDIED BALANCE OF CHAOS AND STRUCTURE, FLUIDITY AND FUNCTION. TRAINED IN INDUSTRIAL DESIGN, DÍAZ ANDERSSON COMBINES ACADEMIC LEARNING WITH KNOWLEDGE PASSED DOWN FROM EXPERIENCED ARTIST MENTORS AND THE ENERGY OF AUTODIDACTIC EXPLORATION. HIS PRACTICE IS BOTH INTUITIVE AND INFORMED BY AN UNDERSTANDING OF HISTORY, PROCESS, AND MATERIALS. ABOVE ALL, DÍAZ ANDERSSON’S GUIDING PRINCIPLE IS PLEASURE. ALEXANDER DÍAZ ANDERSSON HAS BEEN FEATURED IN WALLPAPER MAGAZINE, ARCHITECTURAL DIGEST, GQ, SURFACE, AND VOGUE TO NAME A FEW.

WE LIKE TO  GET TO KNOW THE MATERIALS WE WORK WITH ON AN INTIMATE LEVEL, WHICH IS WHY WE ARE CONSTANTLY SUBJECTING THEM TO NEW PROCESSES AND FINISHES. FROM ADAPTING TRADITIONAL MEXICAN WEAVING TECHNIQUES FOR CONTEMPORARY USES TO PLAYING WITH NEW OXIDATION METHODS OR EVEN JUST SETTING SOMETHING ON FIRE TO SEE WHAT HAPPENS NEXT, WE ARE ALWAYS LOOKING FOR OPPORTUNITIES TO CREATE AND SIEZE ON UNEXPECTED BEAUTY. TO THAT END ATRA AS A STUDIO WELCOMES AND SUPPORTS ESTABLISHED AND EMERGING ARTISTS AND DESIGNER INTO THE STUDIO TO APPLY AND EXPERIMENT WITH THE UNIQUE CAPABILITIES AND THE PIONEEERING SPIRIT OF ATRA IN ORDER TO CREATE NEW PIECES, COLLECTIONS AND WORKS OF ART. 

ATRA’S MULTI-DISCIPLINARY DESIGN STUDIO, SHOWROOM AND FACTORY IS LOCATED IN MEXICO CITY’S HISTORIC SANTA MARÍA LA RIBERA NEIGHBORHOOD. WE WORK ON NICHE TO LARGE-SCALE INTERIOR FURNISHING AND ARCHITECTURE PROJECTS IN CULTURAL AND COMMERCIAL FIELDS. EVERY ONE OF OUR VENTURES IS TAKEN FROM DRAWING BOARD TO FINISHED PRODUCT BY OUR TEAM OF CROSS-INDUSTRY EXPERTS, WHO CONDUCT EXTENSIVE RESEARCH TO CREATE TAILORED, INSPIRING ENVIRONMENTS AND DESIGN SOLUTIONS.

In ATRA’s design laboratory, furniture design, architectural services, and art production all take place side-by-side under one roof, and everything is fabricated on site. Traditional woodworking, stoneworking, and upholstery coexist with experimental architectural practices, materials research, and metallurgy — and hand-tooling is given a modern update with computerized production and robotic fabrication. 

From designers and architects to master carpenters and textile artisans, technique comes first for ATRA creators. Craft and precision are brought to every project, and each piece that leaves the studio’s doors is hand-finished.

ATRA uses the highest quality materials in all of its products, stones, metals, woods and plaster - finishing each item by hand.

View our Materials Guide